Current Obsession
Current Obsession a Watches & Jewelry platform sought to establish itself as a leading voice at the intersection of jewellery, art, and fashion. I positioned the platform as a cultural authority, elevating jewellery beyond adornment to a medium of identity, design, and artistic expression. I have guided the PR and marketing strategy, building a cross-disciplinary community of artisans, designers, and policymakers through immersive events, media partnerships, and advocacy. I’ve led brand visibility, communications strategy, and community development as Freelance PR & Marketing Consultant.
Client
Current Obsession
Strategic Impact
Achieved 100% community and platform growth, established a distinct editorial and cultural positioning.
OMEGA Speedmaster Rio
Omega sought to launch a limited edition timepiece commemorating its role as Official Timekeeper of the Rio 2016 Olympic Games, balancing technical precision with emotional storytelling.
I developed a PR & communications strategy connecting the watch’s design to the Olympic spirit, reinforcing Omega’s heritage in precision, performance, and craftsmanship. Press and key influencers were invited to wear the watch during the Games and then visit Omega’s Bienne manufacture, experiencing the artistry of watchmaking and precision timekeeping at firsthand. The initiative highlighted both the brand’s technical mastery and its commitment to heritage storytelling.
Client
OMEGA
Strategic Impact
Delivered high-impact international media coverage and influencer engagement
Strengthened Omega’s positioning as a leader in precision timekeeping and Olympic heritage.