Current Obsession a Watches & Jewelry platform sought to establish itself as a leading voice at the intersection of jewellery, art, and fashion. I positioned the platform as a cultural authority, elevating jewellery beyond adornment to a medium of identity, design, and artistic expression. I have guided the PR and marketing strategy, building a cross-disciplinary community of artisans, designers, and policymakers through immersive events, media partnerships, and advocacy. I’ve led brand visibility, communications strategy, and community development as Freelance PR & Marketing Consultant.